michellesyx

Influencers? Are they real or fake?

A Social Media Influencer is someone who has established credibility in a specific industry on social media. He/she has with the ability to influence potential buyers of a product or service by promoting or recommending the items on social media. These “ordinary” people (aka influencers) earned a substantial following due to their expertise and transparency online. These influencersContinue reading “Influencers? Are they real or fake?”

Is there any magic formula to create a successful marketing campaign?

As compared to 5, 10 or even 15 years ago, marketers today have more choices such as how and where to promote/advertise products as services. Advertising methods in the past are no longer relevant today due to a shift in communication channels – traditional media to new media. Traditional media (traditional marketing) like television, radio,Continue reading “Is there any magic formula to create a successful marketing campaign?”

the power of CLICKS

Can you remember how many times in a week or a day you search something on Google? I can’t, because it is way too many…. *guilty* This is known as search engine. It is a tool we used to search the www (World Wide Web) for information on Google and Yahoo. Search Engine consist ofContinue reading “the power of CLICKS”

the POWER of IoT

Do you know that we use Internet of Things (IoT) in our daily lives? IoT refers to things that we use everyday that connects to the internet, allowing us to either control or received data. Some examples of how we use IoT in our daily lives includes: Smart appliances (refrigerators, washing machine), smart assistants (Apple’sContinue reading “the POWER of IoT”

Do you have nomophobia?

Has anyone owned a Nokia or a flip phone before? As technology advances, mobile phones have evolved from being a mere communication device for only calls and text messages to a multi-utility device such as cameras, mobile internet, gaming and email. Mobile phone in the past were bulky and bigger in size. And now, itContinue reading “Do you have nomophobia?”

How did things blow up this fast?

According to Jonah Berger’s 6 key STEPPS which, if incorporated, will make your concept much more likely to be shared with others – viral success. I would like to share an example on how misusing these 6 STEPPS can lead to viral went wrong – viral failure. Pretty sure most of you have heard aboutContinue reading “How did things blow up this fast?”

How to value add using digital business model?

Do you know that one out of three people access social media more than 5 times per day (35%), which is up from 26% in 2017 and 89% of people 18-29 years old check-in at least once per day? (https://www.sensis.com.au/about/our-reports/sensis-social-media-report & https://irp-cdn.multiscreensite.com/535ef142/files/uploaded/Sensis_Social_Media_Report_2016.pdf). To be honest, at times when social media accounts such as Facebook orContinue reading “How to value add using digital business model?”

Web 2.0, Social Media Marketing

Hello! 😊 This is my first blog post on Digital Marketing. I will be updating this space on a weekly basis on what I have learned and share my thoughts on Digital Marketing. This week I am covering on Web 2.0, Social Media Marketing. Pretty sure everyone of us have at least one social mediaContinue reading “Web 2.0, Social Media Marketing”